Revenue & disclosure
How Financeradar makes money
The short answer: affiliate commissions on some product links, always disclosed, never affecting a rating or a ranking. Most financial comparison sites rank by payout; this page exists so you can verify we do not.
This is research, not financial advice
Financeradar is a research publisher. We are not a financial advisor, broker, or fiduciary, and nothing on this site is a recommendation to open, buy, hold, or sell any financial product. We verify facts, explain trade-offs, and score products against a public rubric. What fits your situation depends on your situation, and the decision is yours. Consult a licensed professional where appropriate.
Where the money comes from
Financeradar launched in 2026 with one revenue source, plus the parent company that funds the editorial work while the site grows.
Affiliate commissions on some product links
When a reader opens an account through certain links, the provider pays Financeradar a commission. These links are disclosed on the page where they appear. Commissions never affect scores, rankings, pros and cons, or which products we cover. Products with no affiliate relationship are rated under the same rubric and can, and do, outrank products that pay.
Dupple, the parent publisher
Financeradar is published by Dupple, whose newsletter business (5 newsletters, 720K+ subscribers) funds the editorial work while the site is young. That funding is what makes it possible to rank products by merit instead of payout from day one.
There are no sponsored placements in rankings, no paid reviews, and no per-click deals with providers. If a new revenue source is ever added, it will be named on this page before it goes live.
How to tell what pays us
The test is simple: affiliate links carry a disclosure on the page where they appear. Everything else is unpaid editorial.
- Ratings and scores, built from the rubric at /how-we-rate.
- Ranking order in any category or guide.
- Pros, cons, and the editor's written take.
- Graveyard entries for closed and failed products.
- Which products get covered at all.
- Some outbound "open an account" or "apply" links on product pages and guides.
- Each carries a disclosure on the page where it appears.
- The same product page shows the same rating whether or not the link pays.
What we don't do
- Sell placement in rankings. Position comes from the public methodology, not from who pays or how much.
- Let a provider edit a review or remove a con. Providers disputing a factual claim send evidence to louis@dupple.com; facts win, not invoices.
- Skew coverage toward high-commission products. The catalog is built from what readers compare, and low-commission and no-commission products are covered under the same rubric.
- Hide the failures. Closed and failed products stay listed in the graveyard even when the surviving competitors are the ones paying commissions.
- Run undisclosed affiliate links. If a link pays us, the page says so.
Why we publish this page
Financial comparison content has an incentive problem: most of it is ranked by commission and dressed as editorial. Readers comparing savings accounts or credit cards are making decisions with real money, and they deserve to know exactly how the site in front of them gets paid before they trust a ranking. If you find a place where reality does not match this policy, that is a bug, please tell us.
Report a violation
Suspect an undisclosed affiliate link? Think a ranking looks bought? Email louis@dupple.com with the URL and what you saw. We investigate and fix confirmed issues, and document the outcome.
For the editorial process behind every page (sourcing, fact-checking, AI disclosure, corrections), see /editorial-policy. For the rating methodology, see /how-we-rate.